Photographed by the illustrious Mario Sorrenti, art director Pascal Dangin noted “The men’s Balmain campaign starring Kanye and Kim was all about the kiss – their connection.”
Creative Director Olivier Rousteing announced the campaign was a new statement for Balmain, “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship”
The campaign will debut worldwide in leading fashion titles March 2015.