Shot by Steven Klein in New York, the campaign debuted with a letter from the maison’s creative director, Olivier Roustieng:
While we shot these images, I had to smile as I imagined how my adolescent self would have reacted with utter disbelief if someone could have traveled back in time to tell me that one day I would be in a New York studio, watching Steven Klein shoot Cindy, Claudia and Naomi for my Spring 2016 campaign—for those four singular talents have inspired me from day one. When I was a schoolboy in Bordeaux, it was their editorials that first made clear to me the amazing transformative power of fashion. Still today, many years on, their iconic images are often found amongst the jumble on mood boards in my (and almost every other designers’) atelier. To say that working with them was a dream come true is no exaggeration.
For this campaign, shot by Steven Klein for the first time, there was never any question of which direction to take. It was obvious that there was no need for any special installation or any type of lighting tricks—Pascal, Steven and I knew that the unique combination of Balmain’s Spring 2016 designs and these powerful women was more than enough. Therefore, lighting is clean and direct and the women are front and center.
Watching Cindy, Claudia, Naomi and Steven instinctively work together, I was struck by the displays of confidence, professionalism and grace in front of me. There was never any doubt that the final images would be anything but perfect. Looking at them now, I like to think that perhaps someday these shots might also form part of some future designer’s mood board.
The campaign will debut in leading fashion titles worldwide in February 2016.