Dior Homme has unveiled it’s Spring/Summer 2015 ad campaign in the form of a moving image collaboration between Dior Homme creative director Kris Van Assche and photographer Willy Vanderperre.
“In the film, the double layers evoke something romantic, quiet and reflective while the letter is written – but there is also the idea that you are never alone with your thoughts.” – Willy Vanderperre
Simply titled “The Letter,” the idea was inspired by a handwritten letter discovered by Van Assche in the Dior archives, the handwriting from Christian Dior himself was then printed on fabric featured throughout the campaign.
“In many ways the models play the role of Mr. Dior both in film, and the photographs,” says Kris Van Assche, “there is a notion of a young poet with a real daily life in both. The black and white photography symbolizes the imagination and creativity, while the color is realness and pleasure..” he continued “It is the combination of the introvert, and the extrovert, the imagined and the real that is expanded on from the collection.”