The rumors turned out to unfortunately be true, Hedi Slimane is set to leave Saint Laurent. The heartbreaking news comes after weeks of speculations, but on April 1st it was official. The often celebrated and sometimes criticized Creative Director will end his relationship with the world-renowned French house after only four short-lived years.
“What Yves Saint Laurent has achieved over the past four years represents a unique chapter in the history of the house. I am very grateful to Hedi Slimane, and the whole Yves Saint Laurent team, for having set the path that the house has successfully embraced, and which will grant longevity to this legendary brand,” said Francois-Henri Pinault, chief executive and chairman of Saint Laurent owner Kering Group.
Pinault is fully aware that Slimane has created the fastest-growing line in the Kering portfolio, the departure is not just an emotional one but perhaps a financial risk as well. In 2015, Saint Laurent reported $1.14B in revenue, 38% from the previous year. So far, there has been no word of who will replace Mr. Slimane, but hearsay amongst the fashion crowds say it might be Anthony Vaccharello, no official word yet. Reasons for Slimane’s parting are also unconfirmed.
In his short time at the helm, Hedi Slimane rocked the foundation of YSL bringing both applause and controversy, his initial first step was to drop the “Yves” from the mega-brand, as a provocational statement – that the brand would never be the same – and judging by his immense impact, that statement will most undoubtedly hold true. He refused to work from Paris and placed his offices in Los Angeles – the city that is often misunderstood, ridiculed for its lack of fashion scene but spoiled to the core by its music and its accompanied lifestyle. And much like musicians, Slimane has become a living icon. Fashion has become far more democratic than ever before, and with the infinite amount of brands to choose from, fashion savvy individuals hold an attachment to the designers and creatives behind the brand more than ever before, and that relationship has become an important attribute to any brand including fashion houses.
