He’s back. Hedi Slimane has been named the new Creative Director at Céline, replacing Phoebe Philo, ending her ten-year career with the brand. Slimane, who left YSL the only way he can, by rebranding the historic House and refashioning it for the ultra-cool, rock-chic crowds, is expected to breath new life into Céline and perhaps give it some explosive changes he’s become both well loved and dispised for.
Controversies follow him, just like his fans. Most often, his identity overshadows the brand he’s working at. It’s not YSL or Dior people really want, they want the thin French man and his aura, his free-spiritedness and carelessness, but above all his freedom to be himself, refusing to adapt to his age and living a life surrounded by so much expensive beauty. Perhaps at Céline we’ll see a different Slimane… okay maybe not.